Content design at Alpha

What is expected from a Content Designer in Alpha

In the Alpha phase, the team aims to develop and refine early versions of the product or service. As a Content Designer, your key responsibilities might involve:

  • working with user research to see what pain points exist with design and iterate content accordingly with an intention to test
  • work through multiple iterations until larger numbers of users flag less issues
  • trial content ideas by working with other design disciplines with an intention to test with users and document findings
  • creating a consistent user experience with other NHS / GOV services
  • begin to consider all routes that users take into the service
  • begin auditing content, so that historical changes can be seen and rationalised - this is usually organised by prototype version

Improve the playbook

If you spot anything factually incorrect with this page or have ideas for improvement, please share your suggestions.

Before you start, you will need a GitHub account. Github is an open forum where we collect feedback.