During the beta phase, we refine and optimise user experience. We iterate and improve the product or service, testing with real users to make sure content supports a simple, clear and accessible experience.

What content designers do in beta

Our content designers:

• build on content findings from alpha
• test prototypes with a select group of users (this is known as private beta)
• make sure content supports interactions and works within selected components
• observe user research, continuing to iterate based on user feedback
• make sure content meets the latest published WCAG guidance to at least ‘AA’ standard
• share any new content patterns we’ve developed with NHS and GOV design communities
• collaborate with policy and subject matter experts to ensure content is accurate and compliant
• collaborate with developers to identify error scenarios and create error messages
• design accessible URLs and page titles across the user journey
• work with the delivery team to decide when changes are ready to be released and measured

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Improve the playbook

If you spot anything factually incorrect with this page or have ideas for improvement, please share your suggestions.

Before you start, you will need a GitHub account. Github is an open forum where we collect feedback.