During the live phase, we monitor content performance and identify areas for continuous improvement.

What content designers do in live

Our content designers:

• use analytics, feedback and user research to monitor how content is performing
• review content so it stays accurate, up to date and aligned with any policy or service changes
• respond to emerging user needs or policy changes, iterating and improving as needed
• keep content consistent with style guides, design systems and content patterns, making sure it reflects current best practice
• support ongoing accessibility and inclusive design improvements
• contribute to continuous improvement and future roadmap planning

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Improve the playbook

If you spot anything factually incorrect with this page or have ideas for improvement, please share your suggestions.

Before you start, you will need a GitHub account. Github is an open forum where we collect feedback.